What make a good speech and why are there so few great orators today?

The following is an edited version of a fascinating article that appeared in the Yorkshire Post last Saturday written by Jeremy Kourdi:
"What make a good speech and why are there so few great orators today?
Barack Obama is so popular because he appeals to our emotions and aspirations and one reason British MP's are so unpopular is because they don't.
People believe that communication is easy when the opposite is true for two reasons
First the way the words are used and second they are amplified through modern technology,spreadng further and faster
The best speakers are not afraid to be open and personal or to show their passion and values.This builds a true connection,and it means the listeners get to know the speaker.Barack Obama often refers to his wife and children while Martin Luther King's "I have a dream" speech frequently mentions his children
Similarly,Sebastian Coe opened his presentation for London's bid to host the 2012 Olympics with a personal and very engaging story
Great speakers also show empathy, understand their audience and appeal to their values.Who is your audience?What are your mutual interests?
Great orators think about their message and how to engage their audience,and they use the tricks of great orators (alliteration,imagery and examples,the rule of three, a clear message and even something for the audience to think about or to do)".

This made The Confident Club gang feel great as that would be our summary too